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You read that right everyone. After three years, 50 Cent has officially sold his part of the EFFEN Vodka brand.

Pairing up with the Holland liquor brand back in 2014, it was the only thing the Queens native promoted on Instagram, the clubs, and even in the most recent episode of Power in club Truth with Rotimi. According to The Breakfast Club’s ‘rumor report’ yesterday (Jul. 17), DJ Envy says 50 Cent sold his minority stake in the company for $60 million.

50 Cent then went on Instagram later today (Jul. 18) to confirm his departure from the liquor brand.