Connect with us

Music

ASAP Rocky & Under Armour Form New Partnership

Published

on

Joining the likes of Dwayne “The Rock” Johnson, Stephen Curry, Cam Newton, and more, A$AP Rocky becomes the latest celebrity to form a partnership with the athletic brand, Under Armor.

Our relationship with Rocky is a first for Under Armour; he is one of the most influential style leaders working off field in the world today and we respect his pure creative expertise and passion for culture and community,” said Todd Montesano, SVP of Global Entertainment and Partnerships. “We believe Rocky will undoubtedly provide an impact across our business and it is our intent to empower him and his numerous talents to explore new product avenues. Furthering our unique and truly first-of-its-kind partnership together, we’ll prioritize giving back in disadvantaged communities, particularly with the youth of America.

With this new partnership, A$AP Rocky & UA will be creating a new line of products for the brand, but will mainly focus on philanthropic work in Baltimore, Los Angeles and New York – updating existing as well as launching new community centers in neighborhoods where students can go to express their creativity through art rather than hanging out in the streets being unproductive.


ASAP Rocky on the new collaboration:

“I wanted more than a collaboration partner. The only way to achieve this is with someone who is likeminded. The Under Armour team, and especially CEO and Founder Kevin Plank, has a shared vision, enthusiasm, and desire to do the same. I grew up in Harlem, and had limited resources to channel my inner-creativity, so I spent too much time on the streets when I should have been more productive. I now have the ability to create a better situation for today’s kids so they can go from school to a safe place to create without boundaries. Under Armour was the company that was most excited about my idea to turn sportswear products on their head while bettering kids’ lives.”

Congratulations Flacko!

No Title

@asvpxrocky in the House. #WEWILL pic.twitter.com/aWV4lcuF5V

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Massachusetts

Video: AR Godda 15 & Germ Shockii – ‘Classical / 2 Wise Men Pt. 2’

Published

on

Video: AR Godda 15 & Germ Shockii - 'Classical / 2 Wise Men Pt. 2'

Linking up with Meechiee Columbia last month on “Big Dawg,” AR Gooda 15 returns alongside Germ Shockii for his latest offering, “Classical.”

Serving as a warning to their enemies, AR Godda 15 & Germ Shockii have always been about the beef and gunplay and suggest that you stay in your lane. Directed by FNS Films, the visual switches from “Classical,” to Germ Shockii’s 2 Wise Men Part Two, a sequel to his 2013-track “2 Wise Men” off his Far To Kind mixtape.

Continue Reading

Audio

Video: Mar’ve – ‘Trust Nobody’

Published

on

After giving us “Important” last month, Mar’ve returned with a new visual titled, “Trust Nobody.”

Over the production of MagicOnTheBeat and TrenchGotGame, Mar’ve lays out the numerous reasons why he trusts no one while giving us advice on why we shouldn’t either.

Embarking another chapter of his life, Mar’ve gives us insight on being let down by those closest to him which has made him who he is today, but it’s also a reminder that he’s not the one to sleep on.

Continue Reading

Albums

Bryson Tiller Releases Deluxe Edition of ‘Anniversary’

Published

on

bryson Tiller Anniversary Deluxe Edition

Last week, Bryson Tiller delivered the official video for his Anniversary-LP cut, “Sorrows.”

As we await the release of his highly-anticipated triple-disc Serenity project, Tiller holds fans over with the deluxe edition of his latest album, Anniversary.

JavaScript is not available.

almost that time again

Tiller treats us to five new tracks: “Still Yours” featuring Big Sean, “Timeless Interlude Pt. II,” “Losing Focus,” “7:00,” and “Like Clockwork.”

Stream below.

Continue Reading

Trending