Music
Beyonce Launches New Activewear Line “Ivy Park”
While fans anticipate a new album, Beyonce takes another shot at a clothing line. The new activewear line “Ivy Park” was announced today with an inspiration promo video, which highlighted the namesakes Blue Ivy and Parkwood Park in Houston.
The brand’s website describes Ivy Park as a “merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.”
The collection spans from bodysuits and leggings to headbands and varsity socks with a price range of $30-$200, giving everyone a chance to slay. Ivy Park clothing go on sale in mid April at Nordstrom, Top Shop and Zalando.
[youtube https://www.youtube.com/watch?v=mA1Wp1kfDfE&w=560&h=315]