After treating us to a teaser earlier this week, Jay-Z returns with the official visual to his 4:44-LP cut, ‘Family Feud.’ Premiered exclusively on Tidal at 4:44 PM, Jay-Z finds himself admitting all his wrongdoings in a confessional where his wife Beyonce just happens to be on the other side.
However, it wouldn’t be Jay-Z if he didn’t tell a story. Starring Micheal B. Jordan, Omari Hardwick, Trevante Rhodes, Brie Larson, Rosario Dawson, Mindy Kaling, India Newton, and more, Jay-Z tells the story of infidelity, between two lovers (Rhodes & Newton), before Rhodes is stabbed to death by Newton to protect the family throne.
Susan Kelechi Watson, who plays an older Blue Ivy Carter (who also makes her acting debut), introduces the visual as a table of woman discuss the rights to bear arms.
‘It’s like I remember my father sayin’ when I was a little girl, “Nobody wins when the family feuds.”‘
Watch the seven-minute visual to ‘Family Feud,’ directed by Ava DuVernay, below and sign up to TIDAL for free as part of their holiday membership, no credit required.
