News
Jay Z To Release New A2 Champagne
Jay Z is no stranger to having the finer things in life. A born hustler, the Brooklyn businessman has been getting his feet wet in quite a few ventures. Inking his film deal with The Weinstein Company back in October and airing his first docu-series TIME: The Kalief Browder Story via Spike TV, Jay Z is switching things up once again as it was just announced that he will be releasing his first high-end champagne in collaboration with Armand de Brignac titled, Blanc de Noirs Assemblage Two, also known as A2.
According to Bloomberg, the champagne will be priced at $850 a bottle and will be available for purchase starting April 18th. Only 2,333 bottles have been created with an engraved number tag. That may seem like a low number, but according to Armand de Brignac CEO Sebastien Besson, he thinks it’s a smart business move by the Roc Nation curator.
“Jay is a very strong businessman, certainly one that likes to understand what consumers want and here to build the business for the long term,” Besson tells Blomberg. “He always has a few bottles on hand for a celebration, I know that for sure.”
