After releasing, “When Love Hurts” and “Say Love,” JoJo kicks off 2016 on a personal note with her latest effort, “Save My Soul.” Directed byone of her best friends, Zelda Williams, the track is dedicated to the singer’s late father who passed away after succumbing to an addition.
In an Instagram, JoJo went into further detail explaining the inspiration behind the record and the story behind the visual effort:
“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there,” explained JoJo. “We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak.”