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Lauren London Pays Tribute to Nipsey Hussle in New Puma Campaign: "Forever Stronger"

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Back in September, Puma teamed up with Nipsey Hussle‘s estate to produce a limited clothing capsule of The Marathon Clothing, with all proceeds going to the Neighborhood “Nip” Foundation.

Closing out the year, Lauren London has announced she will be collaborating with Puma on a new campaign titled, Forever Stronger, paying tribute to late boyfriend, Hussle. In a three-minute clip, London rides through the streets of Crenshaw and Slauson, where Nip was raised, while reciting a poem penned by Hussle’s sister, Samantha Smith.

The video ends with London standing in the middle of the road, surrounded by palm trees, channeling the final shot taken of Hussle and London just months ago for their GQ cover story.

“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey,” PUMA shares via the YouTube description. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”

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Migos Perform New Single ‘Avalanche’ On ‘The Tonight Show’

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As the Migos prepare the release of their anticipated album, Culture III, the Atlanta trio decided to give a teaser, performing the intro to the album, “Avalanche” on The Tonight Show With Jimmy Fallon.

Check it out above or stream below.

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Swizz Beatz Plays Unreleased Version of DMX’s ‘Bath Salts’ Feat. J. Cole During VERZUZ

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Swizz Beatz Plays Unreleased Version of DMX's ‘Bath Salts’ Feat. J. Cole During VERZUZ

Last Sunday, the official rematch between VERZUZ founders Swizz Beatz and Timbaland went down at LIV Miami as part of Memorial Day weekend.

The two played numerous produced hits from artists like JAY-Z, Aaliyah, DMX, Drake, Nicki Minaj, and a lot more. During the battle, however, Swizz Beatz went into the vault and played an unreleased version of DMX‘s “Bath Salts,” a record off the rapper’s posthumous album, “Exodus” featuring JAY-Z & Nas.

The unreleased version featured a verse from Dreamville’s J. Cole and needless to say, he understood the assignment.

There’s no wonder on whether or not Swizz will release this version, but until we get official word, stream below.

https://www.instagram.com/p/CPhPkDtlnC9/?utm_source=ig_embed&ig_rid=4daa019c-789d-470c-bf4e-6cb44acf64f3

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Rod Wave Reveals Why He Removed Himself Off Drake’s “Lemon Pepper Freestyle”

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Last month, Rod Wave released his new project SoulFly. While on a promotional run for his sophomore effort, the Florida rapper stopped by Apple Music’s The Plug Radio where he revealed that he almost appeared on Drake‘s “Lemon Pepper Freestyle,” but scrapped it and now features Rick Ross.

“I was supposed to be on [‘Lemon Pepper Freestyle’],” he said, “but I didn’t like how my verse came out. So I kind of scratched it.” Rod Wave continues, saying the opportunity to be on Drake’s record psyched him out. “I didn’t like how my voice came out and you know with a Drake feature, you don’t want to…” he said. “It’s like my first thing, it’s a big deal, have to come with it…I kind of had got cold feet, so kind of shook me up a little bit. So I was like don’t worry about it.”

Rod Wave’s SoulFly project features 19 tracks with a lone feature from Polo G. While recording the project, Rod Wave told The Plug Radio that while having clearance issues with the label, he reached out to Drake to clear track no. 13, “OMDB,” which sampled Drake‘s Take Care LP-cut, “Over My Dead Body.”

“I had to text Drake and ask him,” he said. “It be really blowing me. It don’t feel real. He like, ‘Yeah bro, I got you.'”

SoulFly is projected to sell 140k units and land on no.1 spot on the Billboard Hot 100 charts next week.

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