Normani Signs New Publishing Deal With Hipgnosis

As of recently, singer Normani has signed a publishing deal. Founded by Merck Mercuriadis and Nile Rodgers, Hipgnosis is the “first UK investment company offering investors a pure-play exposure to Songs and associated musical intellectual property rights.” 

The company emphasizes their acute focus on “proven hit songs with cultural importance.” Considering how successful her records are from ‘Love Lies’ to ‘Motivation’ to ‘Wild Side,’ this business model certainly hits the nail on its head. She was even crowned “Collaborator of the Year” at Variety’s Hitmakers event back in December!

In a statement, the award-winning singer expressed that she’s “proud to have partnered with the team at Hipgnosis and take my catalogue to new and exciting places.” In general, she’s “excited to embark on this new chapter with them.”

Her manager Brandon Silverstein chimed in saying that he “[looks] forward to working with Merck/Casey and their team to fully support Normani’s vision and invest in the long term success of her art.”

Considering how difficult record labels can be, this new business move is poised to benefit Normani through her artistic endeavors. With this new announcement, she’s already promised new projects — including an album! We can’t wait to see what Normani has up her sleeve!