Back in February, Bajan Princess Rihanna had announced that she would be releasing her own makeup line titled, ‘FentyBeauty.’ Sending everyone in the frenzy, fans could not wait to see what Rihanna had in stores over the course of several months.

Fast forward to Friday, Fenty Beauty made its official debut. Coming in with 91-products,the makeup line includes the following products: FentyBeauty Pro Filt’r Soft Matte Longwear Foundation ($34), Pro Filt’r Instant Retouch Primer ($32), Match StixSkinsticks (both matte + shimmer, $25 each) , Killawatt Freestyle Highlighters ($34), Invisimatte Blotting Powder ($32) and Paper ($10-$16), the universal Gloss Bomb ($18), and application tools ($16+) to match all of the products.

The FentyBeauty Soft Matte Longwear Foundation comes in with a total of 40 shades; and if you don’t know what shade you are, there is a visual to help you! Shot by Inez and Vinoodh, the video features 15 models showcasing a range of skin tones including Duckie Thot, Paloma Elsesser, and Halima Aden.

FentyBeauty is exclusively available for purchase today at Sephora stores,,, and Harvey Nichols in the UK.

Rihanna on Twitter

The ultimate filt’r. #PROFILTR foundation. Now available at @fentybeauty @sephora @harveynichols!!