On Friday (May 10), Fenty Beauty revealed its new logo after it was officially announced that Rihanna had gone into partnership with the world’s largest luxury group, LVMH.

The new partnership makes Rihanna (born Robyn Rihanna Fenty), the first woman and first woman of color to create an original brand at LVMH, according to The New York Times. Her forthcoming fashion line through Fenty Beauty will also be the first new house created under the Paris-based company in 32 years.

“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna, 31, said in the statement. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

Fenty Beauty’s fashion line will include ready-to-wear clothing, shoes and accessories, scheduled to launch spring 2019. The new line will join other LVMH houses: Dior, Givenchy, Celine and Fendi.



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