Sylus Gambino Links Up with $hayBand$, Gio Dee and Eway Nef on New Track “That’s A Reach”

When the pandemic hit last March, Sylus Gambino had just released his first single, “Kill or Be Killed” featuring 8 Zipp, Vanni Allan Poe and Kam’Geez. Though most artists feared what was to come their way, Gambino was not phased. The NNCHVLNT president went on to not only promote the record but took advantage of the “Stay At Home” order by kicking off the #KillOrBeKilledChallenge on social media.

With the record garnering over 100k streams on Spotify, Gambino decided to take things up a notch and made his way to Atlanta alongside his label to shoot the official video for his second single, “Down For Me” featuring NNCHVLNT’s own Vanni Allan Poe and 26 Rari, as well as platinum-selling Atlanta artist T.K. Kravitz, most notable his contribution to Lil Durk‘s “Homebody” which also featured Gunna. Produced by Humbeats, the visual has amassed 77k+ views on Youtube.

Now kicking off his 2021 takeover, Gambino returns with some heavy hitters for his brand new single, “That’s A Reach.” Featuring Shooterz Muzik Machine’s first lady, $hayBand$, who is doing numbers with her record, “No Features,” as well as Gio Dee (who recently dropped his “Plunder” Freestyle with Polo Summers) and NNCHVLNT’s Eway Nef, whose debut single, “On Me” continues to amass views on Youtube, everyone gets their time to shine on the Mykel Forever-produced track.

“The purpose of this record was to officially break Nef as an NNCHVLNT artist,” said Trippy, NNCHVLNT’s co-founder. “We had the first two records which featured Vanni on the hooks and the second record with Rari on the verse, so this time we felt like being intentional with giving him his time to shine and introduce himself.”

Trippy continued with how $hayBand$ & Gio Dee got on the track. “Shay got into the picture because as we all know she’s the First Lady of Shooters Muzik and has been arguably one of the most consistent female artists from the city in 2020 and continuing throughout 2021. Gio Dee was a no-brainer when it comes to thinking of top-tier artistry in Boston. We knew he could set the tone for any record. But once I told the producer I was looking to get Gio Dee on a record a light bulb went off above his head and he sent over a beat he felt literally catered to Gio Dee’s swagger. In other words, sugar, spice, and everything nice or whatever they said.”

With brothers 509APHAROAH and Vinny hitting us with an electrifying performance throughout the HighAssMoney-directed clip, Trippy also gave us an explanation of the vision behind the video:

“The direction for the video was just us looking to do something a little different than we’ve done,” he said. “Getting into doing our own treatments has been so dope, but sometimes it just doesn’t work out how you anticipated. For this video, luckily, that wasn’t the case. The intent was to entertain our audience. The hook has a cool bop and makes you want to dance so that was the purpose of the dancers. I remembered the energy I felt after watching a Fabolous and Chris brown video called Flipmode and I’m like yeah I just want the video to be as fun as that looked on screen.”

“That’s A Reach” will appear on Gambino’s forthcoming project, Everything Earned.

You can stream and watch the official video to “That’s A Reach” below!