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Lauren London Pays Tribute to Nipsey Hussle in New Puma Campaign: ‘Forever Stronger’

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Back in September, Puma teamed up with Nipsey Hussle‘s estate to produce a limited clothing capsule of The Marathon Clothing, with all proceeds going to the Neighborhood “Nip” Foundation.

Closing out the year, Lauren London has announced she will be collaborating with Puma on a new campaign titled, Forever Stronger, paying tribute to late boyfriend, Hussle. In a three-minute clip, London rides through the streets of Crenshaw and Slauson, where Nip was raised, while reciting a poem penned by Hussle’s sister, Samantha Smith.

The video ends with London standing in the middle of the road, surrounded by palm trees, channeling the final shot taken of Hussle and London just months ago for their GQ cover story.

Nipsey Hussle Lauren London GQ
<a href=httpswwwgqcomcontributorawol erizku>AWOL ERIZKU<a> GQ

“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey,” PUMA shares via the YouTube description. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”

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Moneybagg Yo Reveals Tracklist for New Album ‘SPEAK NOW’

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Following the release of his 2022 project Hard To Love, Moneybagg Yo prepares to release his eleventh studio album, SPEAK NOW, via CMG, N-Less Entertainment, and Interscope Records.

“To Every Action There’s A Reaction, Timing Is Everything And Information Is Power Im In Raw Form Aint No Cut On This Sh*t This For My Day 1 Core Fan Base The Ones Who Was There Since The Beginning !!” he wrote in an Instagram caption while announcing the album.

Dropping this Friday, June 14, the album features 17 tracks with contributions from Chris Brown, Lil Durk, Rob49, Morgan Wallen, YTB Fatt and Kevo Muney.

SPEAK NOW Tracklist:

ALL YEAR

SPEAK

P RUN

TRYNA MAKE SURE

TABOO MIAMI

FIREPLACE

I FEEL IT

DRUNK OFF U (feat. Chris Brown)

BUSSIN (feat. Rob49)

TIC TAC TOE

GANGSTAS RELATE (feat. Lil Durk)

PLAY DA FOOL

RICH VIKING

ON DET (feat. YTB Fatt)

WHISKEY WHISKEY (feat. Morgan Wallen)

AW SHIT

GO GHO$T (Interlude) (feat. Kevo Muney)

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The New 1017 Rapper Enchanting Passes Away; Coi Leray, Gucci Mane and More Respond to Her Passing

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After being placed on life support, 26-year-old rapper Enchanting has tragically passed away.

The Texas native signed with Gucci Mane’s The New 1017 label in 2020. She released her debut project, No Luv, in 2022, featuring the singles “Want Sum” and “Track & Field” with Kaliii. Her latest project, Luv Scarred / No Luv (Deluxe), was released in 2023.

A representative from her management team informed The Shade Room that Enchanting was struggling with withdrawals, saying, “She came to my house the last four days to get clean. She tried her best, and I did everything I could to help her. She tried.”

Coi Leray, Monaleo, and others confirmed her passing on social media.

“I’ll see you later, sister. Save me a spot, baby! I love you 4L and after,” Monaleo wrote on X (formerly known as Twitter).




“They pulled the plug, bro. This shit is so fucked up. I just knew you were gonna pull through, @luvenchanting. You’ll forever be Stop6 Princess and Kasino First Lady,” wrote Lil CJ Kasino on Instagram.


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Kendrick Lamar Announces ‘Ken & Friends’ Concert

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Kendrick Lamar has announced a one-day show titled ‘Ken & Friends,’ scheduled to occur at The Forum in Inglewood, California. This event is being presented by pgLang and Free Lunch, and is billed as “The Pop Out” show. The show is scheduled to take place on June 19th and will feature some special guests.

General ticket sales for the event will start this Friday at 10 a.m. PT on Ticketmaster. However, Cash App Card customers will have the opportunity to purchase tickets one day earlier, giving them first priority. The Pop Out show will be Kendrick Lamar’s first live performance since his recent back-and-forth with Drake, during which the two rappers exchanged diss tracks for two weeks straight.

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