Culture
Lauren London Pays Tribute to Nipsey Hussle in New Puma Campaign: ‘Forever Stronger’
Back in September, Puma teamed up with Nipsey Hussle‘s estate to produce a limited clothing capsule of The Marathon Clothing, with all proceeds going to the Neighborhood “Nip” Foundation.
Closing out the year, Lauren London has announced she will be collaborating with Puma on a new campaign titled, Forever Stronger, paying tribute to late boyfriend, Hussle. In a three-minute clip, London rides through the streets of Crenshaw and Slauson, where Nip was raised, while reciting a poem penned by Hussle’s sister, Samantha Smith.
The video ends with London standing in the middle of the road, surrounded by palm trees, channeling the final shot taken of Hussle and London just months ago for their GQ cover story.
“Lauren London is proud to join forces with PUMA to support her on this next chapter of her journey,” PUMA shares via the YouTube description. “This piece was a creative vision Lauren wanted to bring to life to signify the continuation of her marathon alongside PUMA. Forever Stronger.”
Culture
Summer Walker Announces Third Studio Album ‘Finally Over It’ & New Single “Heart of a Woman”
Summer Walker has officially unveiled the title of her much-anticipated third studio album, Finally Over It, which will be released under LVRN/Interscope Records. The announcement came after fans engaged in a unique interactive experience on Spotify, where they filled in the blank for a canvas that teased the album’s name as “_____ Over It.”
Leading up to its release, Walker has announced the first single, “Heart of a Woman,” now available for pre-save, which she teased on TikTok. Finally Over It is the follow-up to her chart-topping sophomore album, Still Over It, which debuted at No. 1 on the Billboard 200.
Culture
Lloyd Banks Announces ‘All Or Nothing Vol. 3: Despite My Mistakes’
After releasing Halloween Havoc IV: The 72nd Hour last October, Lloyd Banks is back on social media to announce his upcoming project, All Or Nothing Vol. 3: Despite My Mistakes. This will be the third installment in the All Or Nothing series, following Failure’s No Option (F.N.O.) in 2013 and Live It Up in 2016. As of now, Banks has yet to reveal an official release date.
Culture
Kanye West Announces New Solo Album ‘Bully’
After collaborating with Ty Dolla $ign on Vulture 1 & 2, Kanye West surprised fans by announcing his forthcoming solo album titled Bully during a live performance at the Wuyuan River Stadium in Haikou, China.
“I got a new album coming out,” he revealed to the audience. “The album’s called ‘Bully,’ and this song is called ‘Beauty and the Beast.’” He then debuted the song, which features his signature vocal style over an instrumental. The lyrics include, “I still think about it every night and day to try to stay away, to keep my audience / Don’t take this disrespect, I’m sitting here trying to redirect.”
Watch Kanye in the clip below.
KANYE WEST
— MukzsRAP (@mukzsRAP) September 28, 2024
BULLY 💿
(SOLO ALBUM)
🚨COMING SOON🚨 pic.twitter.com/OIcoPzRwzT
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