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Lizzo’s New Shapewear Line ‘Yitty’ Is The Epitome of Inclusive

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Lizzo
YITTY

Recently, Grammy award winning pop singer Lizzo announced the release of her shapewear brand called ‘Yitty.’ She took to Instagram Live on March 30th to showcase some pieces from her Yitty closet! 

The fashion line has been in the works for approximately five years now, as Lizzo explained on all social media platforms. In fact, she partnered with Fabletics to bring her vision to life.

Yitty is all inclusive, as sizes run from 6X to extra small with varying compression levels! 

FOLLOW @YITTY on Twitter: “This is a dream 5 years in the making…. Introducing @YittyOfficial: Shapewear you can wear Underwear, Overwear, Anywhere. For Every Damn Body. 6X to Xs. Are you ready for the YITTY LIBERATION? Coming soon… pic.twitter.com/HEIw10o3Nx / Twitter”

This is a dream 5 years in the making…. Introducing @YittyOfficial: Shapewear you can wear Underwear, Overwear, Anywhere. For Every Damn Body. 6X to Xs. Are you ready for the YITTY LIBERATION? Coming soon… pic.twitter.com/HEIw10o3Nx

Fatphobia is a form of discrimination that runs deeper than many people would like to admit. In her livestream, Lizzo explains the type of agony that plus-sized girls and women face when they try to enjoy common happenings like going to the mall with friends and getting dressed up. There has also been a noticeable absence of plus-sized women in music and fashion which certainly contributes to harmful social conditioning.

On that premise, Yitty is a game-changer. 

“People are looking for something that they can’t find… people are still buying girdles! They don’t need to be putting themselves through the torture.”

The name “Yitty” originates from a nickname that the star had as a child. Her brother’s mispronunciation of her birth name “Melissa” quickly turned into her childhood nickname that brought “warmth” and “deep connections.” 

“Yitty” is also a tribute to her late Auntie who also provided the nickname with more nuance for the singer. 

She giggled about how she intended the name to be “Butt Booty Naked.” 

During her livestream, she also discussed sustainability, explaining that a large percentage of fabrics are recyclable including the packaging! She has also ensured the use of eco friendly dyes. 

Yitty’s ultimate mission is “about creating your beauty standard.” She wishes for women to be able to say that they look and feel good making them unstoppable!

Yitty is scheduled to drop on April 12th.  Also, be on the look out for a new single dropping soon About Damn Time!’

YITTY

Albums

Japanese Streetwear Fashion Icon Nigo Releases New Album —  ‘I Know NIGO!’

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Nigo
Getty Images/Bertrand Rindoff Petroff

Japanese fashion designer Tomoaki Nagao, professionally known as Nigo has recently released a star-studded Hip-Hop project called ‘I Know NIGO!’ The mogul is best known as a streetwear designer who has founded brands like BAPE, Billionaire Boys Club and Human Made. Over the years, Nigo has enhanced his streetwear fashion career by working in Hip Hop music. He is also a DJ, hip-hop producer and label owner.

To name a few, some of the acts on this project include Pharrell, Gunna, the late Pop Smoke and more.

A$AP Rocky and Tyler the Creator usher in the album with ‘Lost and Found Freestyle 2019.’

‘See I’m a pretty boy, manicures with the rollers
And babushkas on the head, like grandmothers and the Roman’

In another song called ‘Hear Me Clearly,’ Nigo has Pusha T setting his subordinates straight.

‘Extracurricular, art buyer 812 ‘Rari driver
Spent six just to make the roof, Harry Potter
Kilogram Kickstarter, push a brick harder
left my elbow in the pot, à la Vince Carter’

So far, visuals have been released for ‘Arya‘ with A$AP Rocky, ‘Come On, Let’s Go‘ with Tyler the Creator, ‘Want it Bad‘ with Kid Cudi.

To ring in this album’s release, Billionaire Boys Club and Human Made have partnered to drop a merch capsule.

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