Sylus Gambino Links Up with $hayBand$, Gio Dee and Eway Nef on New Track “That’s A Reach”
When the pandemic hit last March, Sylus Gambino had just released his first single, “Kill or Be Killed” featuring 8 Zipp, Vanni Allan Poe and Kam’Geez. Though most artists feared what was to come their way, Gambino was not phased. The NNCHVLNT president went on to not only promote the record but took advantage of the “Stay At Home” order by kicking off the #KillOrBeKilledChallenge on social media.
With the record garnering over 100k streams on Spotify, Gambino decided to take things up a notch and made his way to Atlanta alongside his label to shoot the official video for his second single, “Down For Me” featuring NNCHVLNT’s own Vanni Allan Poe and 26 Rari, as well as platinum-selling Atlanta artist T.K. Kravitz, most notable his contribution to Lil Durk‘s “Homebody” which also featured Gunna. Produced by Humbeats, the visual has amassed 77k+ views on Youtube.
Now kicking off his 2021 takeover, Gambino returns with some heavy hitters for his brand new single, “That’s A Reach.” Featuring Shooterz Muzik Machine’s first lady, $hayBand$, who is doing numbers with her record, “No Features,” as well as Gio Dee (who recently dropped his “Plunder” Freestyle with Polo Summers) and NNCHVLNT’s Eway Nef, whose debut single, “On Me” continues to amass views on Youtube, everyone gets their time to shine on the Mykel Forever-produced track.
“The purpose of this record was to officially break Nef as an NNCHVLNT artist,” said Trippy, NNCHVLNT’s co-founder. “We had the first two records which featured Vanni on the hooks and the second record with Rari on the verse, so this time we felt like being intentional with giving him his time to shine and introduce himself.”
Trippy continued with how $hayBand$ & Gio Dee got on the track. “Shay got into the picture because as we all know she’s the First Lady of Shooters Muzik and has been arguably one of the most consistent female artists from the city in 2020 and continuing throughout 2021. Gio Dee was a no-brainer when it comes to thinking of top-tier artistry in Boston. We knew he could set the tone for any record. But once I told the producer I was looking to get Gio Dee on a record a light bulb went off above his head and he sent over a beat he felt literally catered to Gio Dee’s swagger. In other words, sugar, spice, and everything nice or whatever they said.”
With brothers 509APHAROAH and Vinny hitting us with an electrifying performance throughout the HighAssMoney-directed clip, Trippy also gave us an explanation of the vision behind the video:
“The direction for the video was just us looking to do something a little different than we’ve done,” he said. “Getting into doing our own treatments has been so dope, but sometimes it just doesn’t work out how you anticipated. For this video, luckily, that wasn’t the case. The intent was to entertain our audience. The hook has a cool bop and makes you want to dance so that was the purpose of the dancers. I remembered the energy I felt after watching a Fabolous and Chris brown video called Flipmode and I’m like yeah I just want the video to be as fun as that looked on screen.”
“That’s A Reach” will appear on Gambino’s forthcoming project, Everything Earned.
You can stream and watch the official video to “That’s A Reach” below!
As we anticipate G Fredo‘s return, the Boston artist returns with his highly awaited project, Karma 2.
Following the success of his 2020 release, this sequel features 16 tracks with contributions from J Money, 7981 Kal, Illy Dee, Ek39, and more.
In an Instagram post, G Fredo expressed gratitude to his dedicated supporters, acknowledging their unwavering love and the pivotal role they play in his journey. Despite life’s inevitable challenges, he remains resolute, noting that adversity often paves the way for growth.
“First & foremost I wanna thank all my supporters for your unwavering love.. without y’all none of this would be possible,” G Fredo wrote in an Instagram caption. “I know things aren’t how they’re supposed to be, but sometimes in life we go through trials and tribulations to get where we’re heading.”
He concludes with a steadfast declaration: “When the smoke clears & the dust settles you’ll see I did everything I said I would do & stood on it firm.”
Stream Karma 2 below.
After dropping “Best for Me” alongside Jelly Roll earlier this week, Joyner Lucas makes a triumphant return with his highly anticipated sophomore album, “Not Now I’m Busy.”
Serving as a successor to his acclaimed 2020 debut, ADHD, the Massachusetts native enlists contributions from Twista, NBA YoungBoy, Logic, Conway The Machine, the late legend DMX, and more across the 17-track effort. Anchored by the previously released singles “Seventeen” and “Sticks & Stones,” you can stream the project below.
Nancia, a distinguished R&B songstress hailing from the vibrant city of Boston, has once again graced the music scene with her third studio album, “Queenality.” The accolades that precede her, including singing the National Anthem for major baseball teams like the Boston Red Sox and San Francisco Giants, highlight the tremendous respect she commands in the industry.
Nancia’s musical journey is punctuated by hits like “Get Low” and “Never Going Back,” which have become anthems for her devoted listeners. These tracks showcase her versatile musical creativity, offering a rich blend of sultry vocals. Gracing the music scene with her third studio album,”Queenality” emerges as a celebration of feminine strength, confidence, and allure. The album takes a bold stance in promoting the idea of women embracing their queen personalities, exuding confidence, and reveling in their sexiness. In her commitment to empowering women through music, Nancia brings together a stellar lineup of collaborators, including StarGyal Trippy, ExitFame, Yaya Gabbana, and Ariella Royale.
In this regal musical journey, “Queenality” skillfully weaves together the harmonious threads of R&B, Hip-Hop, and Latin sound, creating a fusion that mirrors the diverse facets of Nancia’s artistic expression. The album stands as a testament to her ability to navigate various genres seamlessly, delivering a sound that is both contemporary and timeless.
Collaborating with a cadre of talented artists, Nancia ensures that “Queenality” is not just an album but a collective expression of female strength and solidarity. Each track is an anthem, resonating with themes of confidence, sensuality, and unapologetic self-love. StarGyal Trippy, ExitFame, Yaya Gannana, and Ariella Royale add their unique voices to this empowering narrative, enriching the album with diverse perspectives and styles.
The infusion of Latin vibes adds an infectious rhythm to the mix, elevating the listening experience and inviting audiences to sink themselves in the vibrant world of “Queenality.” Nancia’s commitment to showcasing the multifaceted nature of femininity, from strength to sensuality, is reflected in the diverse range of sounds and emotions encapsulated within each track.
As “Queenality” takes its place in the musical landscape, Nancia invites listeners to join her on a journey of self-discovery, confidence, and unrestricted joy. This album not only cements Nancia’s position as a musical queen but also stands as a rallying cry for women everywhere to embrace their own queen personalities and revel in the richness of their individuality.
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