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JoJo – Save My Soul (Video)

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jojo sms

After releasing, “When Love Hurts” and “Say Love,” JoJo kicks off 2016 on a personal note with her latest effort, “Save My Soul.” Directed by one of her best friends, Zelda Williams, the track is dedicated to the singer’s late father who passed away after succumbing to an addition.

In an Instagram, JoJo went into further detail explaining the inspiration behind the record and the story behind the visual effort:

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there,” explained JoJo. “We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak.”

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate. A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked – most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act “perfect”. Everyone who participated connected to the song and brought their truth to the table. We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. “I try to run but it hurts every time I try… Lord I try and I can’t say no.” Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug. Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going. Love, Jo. P.S. Thank you to the beautiful crazies who dedicated their time and energy to come together and make this video possible. It wouldn’t have happened without you.

A photo posted by JoJo (@iamjojo) on

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Kendrick Lamar Drops ANOTHER Drake Diss Track “Not Like Us”

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Kendrick Lamar Drops ANOTHER Drake Diss Track “Not Like Us” miixtapechiick
Christopher Polk / Billboard / Getty Images

In the early hours of Saturday, May 3, Drake unleashed “FAMILY MATTERS,” taking aim at Kendrick Lamar. In retaliation, Lamar fired back within the hour with his response, “meet the Grahams.”

The saga continues as Kendrick has unleashed yet another scathing diss track titled “Not Like Us.” Over Mustard‘s production, Lamar continues to confront Drake, exposing allegations of underage relationships, entanglements with Lil Wayne’s girlfriend, and much more.

The cover art for the single shows Drake’s Toronto mansion with markers typically reserved for identifying sex offenders.

“Say Drake I hear you like em young, to any b*tch that talk to em and they in love, make sure you hide your little sister from em,” Kendrick spits.

Listen to the track below.

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Kendrick Lamar Fires Back at Drake with Diss Track ‘meet the grahams’ 

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Kendrick Lamar Fires Back at Drake with Diss Track ‘meet the grahams’  miixtapechiick
Leon Neal / Getty Images

Kendrick Lamar did not take kindly to Drake‘s latest diss track, “FAMILY MATTERS,” and has fired back with another diss towards the Toronto rapper an hour later on a track titled “meet the grahams.”

On the latest diss track, Kendrick is extremely direct, bringing up Drake’s mother, father, and son. He also reveals that Drake is hiding another child, a baby girl, and doubles down on claims that Drake is dating underage girls.

On Drake’s alleged second child:

“I’d like to say it’s not your fault that he’s hiding another child/Give him grace/That’s the reason I made Mr. Morale.”

Drake’s mother, Sandra:

 “Dear Sandra, your son got some habits/I hope you don’t undermine them.” 

“Your son’s a sick man with sick thoughts/I think n—-s like him should die/Him and Weinstein should get fucked up in a cell for the rest of they life/ And we’ve gotta raise our daughters knowing there’s predators like him lurkin’/Fuck a rap battle, he should die, so all of these women can live with a purpose.”

Drake’s father, Dennis:

“You raised a horrible fuckin’ person/The nerve of you, Dennis”

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Drake Responds To Kendrick Lamar With New Diss ‘FAMILY MATTERS’

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Drake Responds To Kendrick Lamar With New Song ‘FAMILY MATTERS’ miixtapechiick
Carmen Mandato / Getty Images

It’s been an entertaining two weeks as Drake and Kendrick Lamar have been sparring in a lyrical battle.

Since Kendrick’s diss towards Drake on Metro Boomin and Future‘s We Don’t Trust You track, “Like That,” Drake returned fire with two diss tracks titled, “Push Ups” and “Taylor Made Freestyle,” Kendrick Lamar then returned with two tracks towards Drake titled, “Euphoria” and “6:16 in LA.”

The two rappers aren’t done yet, as Drake has just released his response to Kendrick titled “Family Matters.” On the diss track, things get personal as Drake brings up Kendrick’s wife, Whitney Alford.

“Say you hate the girls I fuck but what you really mean / I been with Black and white and everything in between / You the Black messiah wifing up a mixed queen / And hit vanilla cream to help out with your self-esteem.”

Drake also implies that Kendrick’s kids aren’t his, but are actually Dave Free’s, Kendrick Lamar’s longtime creative partner.

“Why you never hold your son and tell him say cheese / We could have left the kids out of this don’t blame me,” he raps.

“Our sons should go play at the park / Two light-skinned kids, that shit would be cute / Unless you don’t want to be seen with anyone that’s Blacker than you”

Stream the diss below.

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