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JoJo – Save My Soul (Video)

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After releasing, “When Love Hurts” and “Say Love,” JoJo kicks off 2016 on a personal note with her latest effort, “Save My Soul.” Directed by one of her best friends, Zelda Williams, the track is dedicated to the singer’s late father who passed away after succumbing to an addition.

In an Instagram, JoJo went into further detail explaining the inspiration behind the record and the story behind the visual effort:

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there,” explained JoJo. “We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak.”

“Save My Soul” is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. Working with one of my best friends, Zelda Williams (director of SMS), was a highlight of my 2015. We’d been talking about working together for like 10 years! Because of the content of the song and the way it touched us both, “Save My Soul” felt like the natural place for us to finally collaborate. A group of us young, crazy, creatives drove out to the magical desert of Joshua Tree and got naked – most of us emotionally, and a few literally. It was a safe space to be vulnerable and free from judgment and the need to be/ look/ act “perfect”. Everyone who participated connected to the song and brought their truth to the table. We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak. This song, which had always been personal to me, takes on even deeper meaning now. “I try to run but it hurts every time I try… Lord I try and I can’t say no.” Makes me think of the universal struggle of seeking victory over the feeling of powerlessness to a situation, a lover, a drug. Losing my father at the end of last year and knowing the propensity for addiction of all kinds that runs deep in my blood from both sides makes it next-level important for me to LIVE – not just be alive, but THRIVE in his honor. I can do this. And so can you. If you’re struggling, believe the only way OUT is THROUGH. Keep going. Love, Jo. P.S. Thank you to the beautiful crazies who dedicated their time and energy to come together and make this video possible. It wouldn’t have happened without you.

A photo posted by JoJo (@iamjojo) on

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EK39 Releases “Watered Down / Beautiful Curse”

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EK39 Releases Watered Down Beautiful Curse miixtapechiick

After teaming up with NickDolo last month for “Not Regular,” EK39 is back with a new visual that blends two new tracks—“Watered Down” and “Beautiful Curse.” Both records will be featured on his upcoming project. Produced by @realb_lamaj and brought to life by @lazyvisuals7’s direction, you can watch the official video above.









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Ciara & Busta Rhymes Team Up on New Single ‘Wassup’

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Ciara Busta Rhymes Team Up on New Single Wassup miixtapechiick

After supporting one another on Missy Elliott‘s Out of This World tour these last few months, Ciara and Busta Rhymes team up on a new record together titled, “Wassup.”

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The Weeknd Releases New Single ‘Timeless’ Featuring Playboi Carti 

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The Weeknd Releases New Single ‘Timeless’ Featuring Playboi Carti  miixtapechiick

After revealing that his upcoming studio album would be titled Hurry Up Tomorrow, The Weeknd set things in motion with the release of the lead single, Dancing In The Flames. Although the track debuted in the top 15 of the Billboard Hot 100, it didn’t quite achieve the impact expected.

Now, the XO Records maestro is back with a fresh offering titled Timeless, which he previewed during his show in São Paulo. The track features Playboi Carti, marking their second collaboration following last year’s hit, Popular.

Stream “Timeless” below.

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