Just a couple weeks removed from his latest project Paranoia 2, Dave East has been touring and securing bags from numerous clothing lines including, FUBU and Puma. Tackling another business venture this week, the Harlem rapper took to Instagram to announce that he is officially the new Global Ambassador of Belaire.

In a statement to Billboard, Dave East stated how excited he is to represent the Rosé brand that embraced MMG rapper, Rick Ross, who has endorsed the champagne brand for years.

“I’m a gold bottle boy!,” East tells Billboard. “Everybody in the hood was heavy listening to Rick Ross. It was ‘black bottle boy this, black bottle boy that.’ When it came out, we was on it.”

Dave East now joins Rozay, DJ Khaled, and Steve Aoki, who are also ambassadors of Belaire Rosé Campagne.